What makes residents of destined states or countries more probable to spend more alcohol? According to a newborn think in the Journal of Consumer Research, broad levels of philosophy advance to more difficulty drinking. “We looked at the extent to which consumer levels of philosophy (vs. collectivism) were attendant to their beer and difficulty beverage consumption,” indite authors Yinlong Zhang and L.J. Shrum (both University of Texas-San Antonio).

Tags: Alcohol